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Avoiding Salesforce Web-to-Lead Spam

Earlier this week I attended the Denver Salesforce User Group meeting. One of the attendees was a new user and asked the group if others were using the web-to-lead functionality. Some were capitalizing on this functionality but, to my astonishment, not everyone. Many of the folks that began discussing this topic expressed frustration over how to implement and concerns about spam. One of the respondents indicated that they went live with the functionality on one of their web forms but had to pull it down because they were receiving way too many spam leads. [...]

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